When Growth Numbers Don't Add Up
Three ASX-listed companies reported impressive revenue growth last quarter, but their customer acquisition costs tripled. We break down what that means for sustainability.
Read analysisNo jargon overload. No confusing predictions. Just practical insights about understanding company fundamentals and making informed decisions in Australian markets.
Most people think fundamental analysis is about memorizing ratios and formulas. But here's what I've learned after years of reviewing financial statements—it's really about asking better questions.
When you look at a company's annual report, the numbers tell you what happened. The footnotes tell you why. And sometimes, what's missing from those footnotes matters more than what's there.
Take cash flow statements. Everyone focuses on net income, but actual cash movement shows you whether a business can pay its bills next month. I've seen profitable companies on paper struggle because their cash was tied up in inventory nobody wanted.
We dig into Australian companies, market trends, and financial reporting patterns that actually affect your investment decisions.
Three ASX-listed companies reported impressive revenue growth last quarter, but their customer acquisition costs tripled. We break down what that means for sustainability.
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Read analysisReal experiences analyzing Australian markets and helping clients understand what numbers actually mean.
Senior Analyst
I spent the first half of my career chasing the "perfect" valuation model. Turns out, no model works without understanding the business context first. Now I spend more time reading company updates and less time tweaking spreadsheet formulas.
Market Researcher
The hardest part of fundamental analysis isn't finding data—it's knowing which data matters. I've learned that sometimes the most valuable insight comes from noticing what competitors are doing differently in their reporting.