Since 2019, we've been teaching investors how to actually read company reports and understand what the numbers mean. No jargon. No shortcuts. Just practical skills that last.
Most financial education online is either too simplified or drowning in theory that doesn't apply to real decisions. We saw professionals struggling with basic company valuations because nobody taught them properly.
Back in 2018, I was consulting with small investment groups around New South Wales. Same problem kept coming up – people couldn't interpret cash flow statements. They'd rely on headlines or gut feelings instead.
So we built something different. Not another get-rich course. A proper training program focused on fundamental analysis – the stuff Warren Buffett actually uses, not what internet gurus pretend he does.
We started small. Weekend workshops in Port Macquarie. Then expanded to online programs when we realized people from Brisbane to Perth were asking for access. Now we run comprehensive courses that take students from basics to advanced analysis over six to twelve months.
We analyze actual ASX-listed companies. Students work through real annual reports, not fake case studies. You'll dissect balance sheets from companies you recognize.
Start with reading income statements. Move to cash flow analysis. Then valuation models. Each module builds on the previous one. No jumping ahead until you're ready.
Theory means nothing without application. Every week includes exercises where you apply concepts to companies you choose. Then we review your work and explain where your thinking went wrong.
Most people can absolutely learn fundamental analysis. It's not complex mathematics. It's learning to ask the right questions about a business and knowing where to find the answers. That's what we focus on – practical thinking skills, not formulas.
Director of Financial Education
Spent twelve years doing equity research for institutional investors before switching to education. Analyzed companies across mining, retail, and technology sectors. Now focuses on teaching others the same analytical frameworks she used professionally. Runs our advanced valuation modules.
Senior Analyst
Former auditor who got tired of just checking numbers and started teaching people how to interpret them. Specializes in cash flow analysis and spotting warning signs in financial statements. Leads our beginner programs and develops course materials. Her explanations actually make sense.
Financial analysis won't predict the future. It helps you make informed decisions with incomplete information. We teach critical thinking, not crystal ball gazing. Markets remain unpredictable.
Better to deeply understand five key financial metrics than superficially know fifty. We drill into core concepts until they become second nature. Quality beats quantity every time.
Generic "good job" comments waste everyone's time. When students submit analyses, they get specific feedback on their reasoning. Where did their logic break down? What did they miss? That's how people actually improve.
Financial analysis shouldn't require a PhD. We break down complex topics into manageable pieces. Anyone willing to put in consistent effort over several months can develop these skills. It's about dedication, not innate talent.
